1. The first one is size, because the word itself is bigger than everything else.

2. The second one is the shape, the shape of the word makes it look like its moving which makes it active.

3. The third is color or value because the pink makes the word pop which makes it active.

4. The fourth one is the location on the page because its in the middle of the page which makes it more active to the eye.

5. The fifth is the background fill because it makes the word more active because of the complementary colors.